OK, this is a good start to help my addled brain figure this out.
So being unfamiliar with getResource() -- is there a way to wedge getResource into either java.net.URL or javax.xml.ws.Service?
I'll see if I can answer this question myself with a little research but if you know the quick answer, I'm all ears too.
--- Update ---
Oh, answered it myself almost instantly. getResource() returns a URL. This should work. Thank you, Norm.
--- Update ---
Implemented the rebranding (slightly tricky as the context was static so I had to do RateService.class.getResource()) and packaged the .jar and it worked. Norm, you're the man. Thank you.
One of these days I'm going to research why getResource() is so magical within a .jar file...